Posts Tagged ‘CHORI’

You may remember that in June at CGI America, Hillary announced a partnership between her Too Small to Fail initiative and the American Academy of Pediatrics that would put information and tools in the hands of healthcare professionals to encourage and assist parents in increasing vocabulary exposure for the 0 – 5 age group.  In making that announcement,  she cited an upcoming alliance with the Oakland, California community.

Today, in Oakland, she launched that campaign at the Children’s Hospital Oakland Research Institute (CHORI) surrounded by parents and little ones. We see her with Oakland Mayor, Jean Quan, Bay Area Council President and CEO Jim Wunderman, and Jim Steyer encouraging parents to talk, read, sing, and color with their kids.


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On my way to Oakland and excited to announce a new campaign there.


Let’s Talk, Oakland!

We are so pleased to share with you the news about our second local campaign launch in Oakland, California! This week, former Secretary of State Hillary Clinton joined business, hospital and community leaders to announce the launch of “Talking is Teaching: Talk Read Sing,” a multi-media campaign that will help Oakland parents improve their babies’ ability to build vocabulary and set them up for brighter futures.

The campaign is being developed with the help of many wonderful local organizations and hospital partners in Oakland, including the UCSF Benioff Children’s Hospital Oakland, Kaiser Permanente, and the Bay Area Council; and with generous support from Lynne and Marc Benioff, whose gift to Too Small to Fail will allow us to create a model program for how children’s hospitals can actively address the word gap as a health issue.

Oakland parents and caregivers will receive information and tool kits from pediatricians and community organizations about how engaging in simple activities from birth—like describing objects seen during a bus ride, singing songs, reading aloud, or telling stories—can significantly boost children’s brain development. Hundreds of Oakland families already got some beautiful kids’ clothing with this message at Children’s Fairyland yesterday as part of the campaign kick-off.

You can read more about our launch in Oakland here, and in local news stories here and here.


Check out this video of Jose-Luis Orozco, a talented children’s author and musician that helped us celebrate in Oakland this week. A great way to sing with your baby! >>

Come On Oakland, Let’s Do This – a great rallying cry from on why talking, reading, & singing matters.


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