Posts Tagged ‘social psychology’

How can you not love this story?  The header alone makes me smile.  The story refers to a study out of Europe  which showed that women made longer, more effective political speeches when they saw Hillary’s face.

Just Seeing Hillary Clinton’s Face Improves Women’s Public Speaking

A new study finds women give longer and more confident political speeches when they are exposed to images of female role models.

By Shaunacy Ferro Posted 04.19.2013 at 11:00 am

Encouraging Hillary

Encouraging Hillary Lawrence Jackson

What do women in politics need? Strong female role models.

A new paper in the May issue of the Journal of Experimental Social Psychology suggests that even just seeing images of female role models can help women speak publicly and perform as leaders.


… scientists asked 149 students from a Swiss university (81 women, 68 men) to give a persuasive political speech against increasing student fees, within the context of a virtual reality program that put them in front of an audience of six men and six women. For some participants, the back wall of the virtual room featured a hanging picture of Hillary Clinton. For others, it showed a portrait of Bill Clinton or Angela Merkel, and for some the wall remained blank.

The researchers timed and videotaped the speech, then asked the students to evaluate their performance. A separate group of people unaware of the experimental conditions watched the speeches and rated them based on fluency and body language.

Virtual Politics

Virtual Politics:  Latu et al.

Both the people watching the speeches and those giving them perceived longer speeches as being more positive. When there was no role model in view, men spoke longer than women. The same held true for speaking under the withering gaze of Big Bill.

Female role models eliminated the gender gap, though. Women gave longer speeches and evaluated themselves more positively when they were primed with with images Hillary Clinton and Angela Merkel than when they saw Bill Clinton or weren’t primed at all. The outside observers also rated their speeches higher.

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